Movies Represented in Fabric

Licensing of Disney products around their movies began in 1929 when Mickey Mouse was first featured on a children’s writing tablet. It is thought that the merchandizing around the Disney movies kept the studio afloat during the Great Depression (1929-1939).

When Alice in Wonderland opened on July 28, 1951, Disney entered into an agreement with the Percy Kent Company to place their images on feed sack bags.