For the first time ever, Pantone has created a color based on an animated character, Minion Yellow!
"Inspired by the Minions themselves, the team at the Pantone Color Institute worked closely with the animation team at Illumination Entertainment to identify the exact right yellow shade that could best express what the Minions are all about. Pantone Minion Yellow is a custom color uniquely designed to represent these sweet and subversive characters. Illuminating, energetic, friendly and fun-loving, it is an extroverted, playful and warm yellow shade that sparkles with vitality. Its vibrancy captures the spirit of the Minions and conveys the true essence of these highly original characters." - Laurie Pressman, VP of the Pantone Color Institute