For more than 30 years, Richard “Cheech” Marin, the iconic comedian and actor, had established himself as a preeminent collector of Chicano art when he was approached by officials from the City of Riverside, CA, and the Riverside Art Museum about turning his massive collection into a museum. Find out his response and more about The Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum.
From Forbes:
"“They came up to me with a proposition and I didn't understand it at first,” Marin recalled to Forbes.com of that initial conversation. “You want me to buy a museum? I'm doing okay, but I don't know if I'm doing ‘museum rich.’”
All kidding aside, Riverside had a 61,420-square-foot, two-story modernist building originally used as the city’s public library it was looking to repurpose. With Marin exhibiting a fraction of his esteemed collection at the Riverside Art Museum a block away, the city put two and two together."
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